Social Media Account Manager | Remote - Western Australia, Wheatbelt or Perth based.

About AGSOCIAL

AGSOCIAL is a creative agency specialising in agricultural marketing, storytelling, and communication. We’re a small, high-performing team based in Cremorne, Melbourne, working nationally with clients across regional Australia.

We combine digital strategy, social media, videography, and photography to help our clients build meaningful connections with agricultural and rural communities. Our workplace is collaborative, creative, and flexible, but also grounded in accountability, professionalism, and teamwork.

We’re a small, high-performing team of creatives who genuinely love the industry we work in. Our culture is collaborative and flexible, grounded in accountability, professionalism and relationships.

About the Role

We’re seeking a full-time Social Media Account Manager to own an assigned portfolio of client accounts.

This isn’t a role for someone who simply wants to schedule posts from a completed content calendar. You’ll be the day-to-day face of AGSOCIAL for your clients, the person who builds the plan, creates and coordinates the content, keeps delivery moving and earns the client’s trust.

It’s a relationship role and a production role in equal measure.

You’ll translate strategy into scheduled, on-brand content; run client check-ins; identify opportunities; report on performance; and flag risks or scope issues before they become problems.

The role is ideally based in Perth or WA’s Wheatbelt, with a hybrid working rhythm shaped around client and team needs. Regular travel throughout regional Western Australia is an essential part of the position.

Key Responsibilities - Client and Account Leadership

Own the day-to-day relationship for an assigned portfolio of client accounts.
Run regular client check-ins covering performance, upcoming activity and emerging issues.
Build trusted relationships through clear communication, reliability and proactive advice.
Identify scope creep and out-of-scope requests early and apply AGSOCIAL’s agreed response process.
Flag at-risk accounts or client dissatisfaction before they become larger problems.
Support the onboarding of new clients joining your portfolio.

Strategy and Content Direction

Maintain and evolve each client’s content strategy within their agreed plan.
Build and manage content calendars aligned with client objectives and publishing cadence.
Bring proactive content, campaign and platform recommendations to monthly and quarterly reviews.
Monitor social media trends and platform changes, identifying relevant opportunities for clients.
Contribute creative input before content enters production to reduce unnecessary revisions.
Feed insights from your client work back into AGSOCIAL’s wider planning and service delivery.

Content Creation and Publishing

Write clear, engaging and on-brand captions and social copy.
Create photo and video content personally when required—confident phone-based content skills are welcome.
Brief and coordinate photographers, videographers and other creators for work beyond your capacity or skill set.
Schedule and publish content across Instagram, Facebook, TikTok and LinkedIn.
Proofread and check factual, visual and brand accuracy before content goes live.
Monitor and respond to comments, messages and mentions within agreed service hours.

Reporting and Systems

Prepare monthly client reports using native platform analytics.
Translate performance data into plain-language insights, recommendations and next steps.
Keep ClickUp, content trackers and Google Drive accurate and current across every assigned account.
Log time consistently to support project and account profitability.
Manage multiple accounts, deadlines and priorities without allowing details to fall through the cracks.

Collaboration and Communication

Work closely with AGSOCIAL’s Director, social media team and wider creative team.
Brief freelance creators, photographers and videographers clearly and constructively.
Communicate proactively about deadlines, workload, risks and project progress.
Contribute ideas to team brainstorms, campaign planning and AGSOCIAL’s own content.
Participate actively in team meetings and internal communication channels.
Receive feedback constructively and adapt quickly.

Professional Conduct and Accountability

Demonstrate initiative and take ownership of client work from planning through to delivery.
Maintain professionalism during client meetings, regional travel, shoots and industry events.
Raise problems early rather than absorbing them silently.
Balance creative thinking with accuracy, deadlines, budgets and commercial priorities.
Represent AGSOCIAL respectfully across agricultural and regional communities.

Skills and Experience

Demonstrated experience managing client relationships in an agency or comparable client-facing environment.
Hands-on experience creating, scheduling and managing content across Instagram, Facebook, TikTok and LinkedIn.
Strong written communication and copywriting skills.
Confident, professional verbal communication.
The ability to manage several client accounts, calendars and deadlines concurrently.
Basic photography and video capture skills—phone-based content is suitable, as this is not a specialist videographer role.
Experience interpreting social media analytics and preparing client-friendly reports.
A calm, proactive approach to managing challenges and raising issues early.
Strong organisation, attention to detail and respect for systems and processes.
A genuine interest in rural, regional and agricultural Australia.
A current driver’s licence and willingness to undertake frequent regional travel and long-distance driving.

Agency experience and previous work with agricultural, regional or rural clients will be highly regarded.

Travel and Working Arrangements

This role includes regular travel across regional Western Australia for farm visits, client meetings, content shoots and industry events. Overnight travel will sometimes be required.

There may occasionally be a client message, event or shoot outside standard working hours. We want to establish clear and sustainable expectations with the successful applicant rather than leaving those boundaries undefined.

What We Offer

Hybrid flexibility, with the working rhythm built around client and team requirements.
Travel allowance for regional work/Work car if applicable.
The opportunity to work exclusively within Australian agriculture and regional communities.
A supportive, women-led team with genuine creative collaboration.
Variety across strategy, client relationships, content creation and travel.
Professional development and a clear opportunity to grow into a Senior Account Manager or Client Services Lead position.
The chance to help shape the role and AGSOCIAL’s approach as the agency continues to grow.

Our Ideal Candidate

You’re creative, grounded and highly reliable. You enjoy building genuine relationships with clients and take pride in becoming someone they trust.

You don’t wait to be given every answer. You ask thoughtful questions, anticipate what’s coming and bring forward ideas before being asked.

You’re equally comfortable writing a caption, capturing content on a farm, discussing performance with a client and coordinating a creator for a larger production.

You care about quality, but you don’t bring ego into the process. You communicate clearly, follow through on commitments and raise concerns early.

Most importantly, you’re genuinely interested in Australian agriculture and comfortable spending time on the road connecting with the people and communities behind it.

How to Apply

We’re not looking for a generic application. We want to understand how you think, create and build trust with clients.

Please send the following to lavinia@agsocial.com.au:

Your résumé

Include your relevant employment history, client-facing experience and current location.

Your portfolio

Show us examples of social media accounts, campaigns or content you have planned, created or managed.

Your portfolio could include:

Social media campaigns or content calendars
Captions and long- or short-form social copy
Reels, short-form video or phone-shot content
Photography and visual content
Client strategy or reporting examples
Work that contributed to engagement, enquiries, brand growth or stronger client relationships

For each example, briefly explain your role, the thinking behind the work and the outcome. Please make it clear which elements you personally created or managed.

A creative cover letter

Skip the standard template. Tell us why AGSOCIAL, this role and Australian agriculture interest you.

We’d especially like to hear:

Why you enjoy working directly with clients
How you balance creativity with accuracy, deadlines and commercial priorities
An example of when you identified a problem or opportunity before a client raised it
How you feel about regular regional travel and long-distance driving
What you could bring to AGSOCIAL beyond scheduling social media content

You can submit this as a written letter, short video, visual presentation or another concise creative format. Substance matters more than production value.

Please also confirm:

Where you are currently based
Whether you hold a current driver’s licence
Your availability to commence the role
Your ability to travel regularly throughout regional Western Australia
Whether you are available for an in-person interview in Perth during November, and for our Team retreat in Victoria in January 2027.

Applicants based in Perth or WA’s Wheatbelt are strongly encouraged to apply.