Lavinia is the proud owner and creative director of Agsocial. With a deep understanding of the farming industry, Lavinia has developed an effective approach to social media marketing and communications strategies that precisely target farmers and other agricultural audiences. Leveraging her knowledge of farmer psychology and demographics, she helps clients achieve their individual growth goals on digital platforms.

She was equipped with a Bachelor of Commerce degree, majoring in Public Relations. Lavinia dove headfirst into social media marketing in mid-2017. She took on the challenge of managing the social media presence for the Royal Agricultural Society's IGA Perth Royal Show, an experience that propelled her forward. Recognising the need for personalised social media strategies tailored to regional businesses. And thus, AGSOCIAL was born.

In addition to her work with AGSOCIAL, Lavinia is also the cohost of Generation Ag, a highly popular podcast in the agricultural space. With over 125,000 downloads and counting, the podcast serves as a platform for insightful discussions and thought-provoking conversations.

Through her agency and podcast, Lavinia is dedicated to empowering agricultural businesses, delivering individualised communications strategies, and fostering growth in the industry.

Hailing from the Far West NSW, Elly's life has been intertwined with agriculture since her earliest days. Her affinity for the industry ignited at a young age and has only flourished with time, propelling her towards an insatiable quest for knowledge in all facets of agriculture. Today, she calls Whiteheads Creek in Victoria her home, where she actively contributes to her family's farm, spanning from Forbes to central Victoria.

In 2019, Elly earned her degree in Agricultural Business Management, a testament to her commitment to honing her skills and understanding of business of Agriculture. Over the course of nine harvest seasons, she manned a sample stands across the Riverina, further solidifying her practical expertise.

Presently, Elly works with various enterprises in the realms of sustainability and marketing, adding yet another layer to her multifaceted career in agriculture. With an extensive background across livestock, wool, and grains, she brings a wealth of experience to her role at AGSOCIAL. Her innate passion for networking finds a perfect outlet in her work, enabling her to connect with like-minded individuals across the industry.

Elly's dedication extends beyond her professional life. She carries a fervent desire not only to showcase but also to cast a positive light on the essence of agriculture through various social media platforms including the Instagram Sisters in Ag.

Having grown up on sheep stations, Bec became familiar with agriculture from a young age. Schooling began through distance education before transitioning to boarding school in 2010, exposing her to vastly different ways of life and providing amazing experiences. With a deep affection for the countryside, they relocated to the South East of South Australia nearly three years ago, where she now resides with her partner on a family farm. Her passion for design and detail emerged during her interior design studies. While their current location has paused that career path, the lessons learned continue to prove valuable in their new role at AGSOCIAL.

Driven by a passion for crafting designs that connect people with their environments, Chloe Lochhead is a graphic designer and photographer focused on thoughtful, human-centred solutions. With a deep love for agriculture and the outdoors, Chloe is especially passionate about telling the stories of rural communities and the landscapes they care for.

She holds a Bachelor of Design (Visual Communication) and has gained international experience through a cultural design internship in Nagoya, Japan. Chloe’s design practice spans the development of complete brand identities, visual systems, and digital assets across print and online platforms. She also has experience in designing intuitive, user-friendly web interfaces and social media content that strengthens engagement and visibility. By combining creativity, technical expertise, and an understanding of rural life, Chloe creates design outcomes that build community, enhance communication, and give voice to the people behind agriculture.

Charleton brings a diverse background in agronomy, communications, and agricultural policy to the table. Her educational journey began with a Bachelor of Agriculture at the University of Melbourne, where she developed a strong foundation in agricultural practices. Fueled by her passion for storytelling and event management, she pursued a master's degree in communications to further enhance her skills in sharing compelling narratives.

Growing up on an irrigation property in Southern NSW, Charleton has a deep-rooted connection to the land. Her family's business primarily focuses on rice and merino sheep production, supplemented by opportunistic cereal crops. Currently based in the picturesque Riverina region of NSW, Charleton works as a consulting agronomist specializing in broadacre crops. During her weekends, she actively contributes to her family's business, ensuring her involvement spans across the agricultural sector.

With over seven years of industry experience, Charleton has worked in various capacities within private and corporate businesses. Her roles have involved communication strategies, event management, and policy development, allowing her to gain a holistic understanding of the agricultural landscape. Passionate about fostering a connection between rural and regional industries and the wider community, she is dedicated to educating people about the origins and processes behind Australia's food production. Witnessing rural businesses flourish is a driving force behind her work.

Charleton's unique blend of agronomy, communications, and policy expertise positions her as a valuable asset in bridging the gap between agriculture and the broader community. Through her work, she strives to promote rural industries, shed light on food production practices, and contribute to the thriving success of businesses in rural Australia.

Based in Central Victoria, Layla brings a unique combination of hands-on agricultural experience and digital expertise to the AGSOCIAL team. Growing up and living on a crop and livestock farm with her family, Layla is deeply connected to the agricultural community and understands the challenges and opportunities that farmers face. She also owns and manages her own herd of sheep, giving her first-hand insight into the realities of modern farming.

Layla holds an Undergraduate degree in Agricultural Studies and has professional experience in digital and precision agriculture, specialising in John Deere machinery and providing tech support to local farmers. Alongside her technical skills, Layla has a strong passion for social media and marketing, thriving on creating engaging content and strategies that help agricultural businesses connect with their audiences and grow their online presence.

Outside of work, Layla loves going on adventures, staying active through sport and fitness, and exploring new ways to connect with the land, community, and stories she is so passionate about sharing.